On 19 November, 2007, The Scotsman reported that Rowling had threatened legal action against Lippert for allegedly violating her intellectual property rights by producing and publishing the novels. A Scholastic spokesperson also denied that the novel was the eighth book in the Harry Potter series. On November 9, 2007, Rowling's agent Neil Blair denied that Rowling was in any way involved with the purported project, and Warner Bros., the studio which owns the rights to the Harry Potter film series, denied that the novel was in any way connected to the official Harry Potter franchise.
Harry Potter fans on the Internet initially speculated that the site might be part of an elaborate viral marketing campaign for an official continuation or spinoff of Harry Potter, one either written or at least approved by Rowling herself.
Lippert, a computer animator by profession, created a custom website teasing the novel's release, featuring a computer-generated trailer of the Harry Potter logo transforming into the new James Potter series logo. What began as a mere drabble quickly evolved into a complete novel.
Rowling's Harry Potter and the Deathly Hallows. Norman Lippert began writing his first James Potter story as a cathartic exercise the day after finishing J. James Potter and the Crimson Thread Release
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